Born out of my sister’s deeply personal health journey, we created Cure Organics because we believed exceptionalism in the supplements industry was possible without compromising on taste. So the bar was simple:
“Anything Cure Organics creates has to be exceptional or nothing else.”
In 2024, Ishika and Riya - two sisters still in their early 20s - found themselves navigating an incredibly difficult time: Riya was facing a serious health scare. Dermatitis. A condition that affected not only her hair and skin, but was rooted in her health. Multiple nutritional deficiencies — all at once.
So Riya turned to fixing the problem at its core: her foundational nutrition. But the market was — and, one year later, still is — flooded with supplements that underdeliver on results yet taste terrible. And supplementation only works if you’re able to stay consistent with it.
Ishika at the time had just got back from New York. Still fairly early into her banking career, she had worked towards it her entire life. But moments like these force you to reconsider everything — what truly matters, and how we support the people we love. It became the catalyst that sparked Cure Organics into life.
So Ishika threw herself into her sister’s mission. From spending weeks researching the most nutrient-dense ingredients to driving across Mumbai and Delhi to bring samples to gyms, they both committed themselves completely to bringing their singular vision to life.
Their relentless pursuit of excellence in their own careers and personal lives, spilled into the philosophy behind Cure Organics.
Plant Protein? Launched as an afterthought by most protein brands, we proudly championed it. Because of dietary restrictions, we made sure our dairy-free option tasted so good it was reminiscent of New York’s dessert scene. Welcome India’s first Mocha Fudge plant protein.
Collagen? Microdosed, with no real thought or story behind the formulation, we looked at collagen from a nutrition angle instead. And it worked! Our early adopters came back, bought multiple times, and started putting their friends & family on to it.
Cure Organics, at its heart, is a story of two sisters, a difficult moment, and the belief that something better was possible.
